Tic Tac Shake Up Promotion
Tic Tac was looking for a promotion that could span the Holiday Season, Valentine’s Day, and Easter. By using the sound the package makes when being shook, we created a unique sweepstakes that let customers win a variety of different prizes by shaking the snow globe designed package. The Holiday Season promotion became the most successful shipper program the brand has ever had in key accounts like Walmart.

Target Audience
Moms and Dads looking for small holiday gifts for Christmas stockings, Valentine’s, and Easter Baskets.

Means
Packaging
Displays
Website
Email Marketing

Created with the team at GNF Marketing

WhyHunger Play On TV Special for CBS
This Primetime TV special took place on December 15, 2020, unifying artists of all genres of music for a common fundraising goal. The efforts of this special helped drive donations to a level never before reached for WhyHunger.

Target Audience
CBS Viewers, those that are interested in a wide variety of music and helping out those less fortunate during COVID-19.

Means
Website

Created with the Team at GNF Marketing

Leather Repurposing for Domestic Violence Justice
Many women are affected by domestic violence. Ahyoka raises money to obtain justice for these women through repurposing leather goods, a strong material that can last  through tough conditions. 

Target Audience
Women 

Means
Capabilities Brochure
Poster Series

Pantone makeup line by MAC Cosmetics
Working with color theory to determine the best colors for you, MAC has created a colorful line for every woman.

Target Audience
Creative and experimental women 

Means
Packaging
Traditional & Guerrilla Advertising
Phone App
Color Theory Publication

Mike and Ike Nerd Street Gamers
Mike and Ike partnered with Nerd Street Gamers for the 2020 National Championship Series. They were creating rest areas for the gamers of the competition and wanted to outfit the area with all things Mike and Ike.

Target Audience
Online Gamers at the National Championship Series

Means
Promotional Logo
Signage
Photo Backdrops
Mike and Ike Merch Vending Machine

Created with the team at GNF Marketing

Product Catalog for Handmade Lighting Line
The Niche catalog showcases the core pendant and chandelier collections through situational imagery and product specs while showcasing the range of the unique, hand-blown glass line.

Target Audience
Interior designers looking for information on Niche Pendant and Chandelier Lighting.

Means
Print Catalog

Read More on the Smartpress Blog

Created with the team at Niche

Print & Digital Advertisements
These Niche ads strike the reader when flipping through a magazine to showcase the extensive color line they offer within their handmade glass lighting line.

Target Audience
Interior designers and consumers who read Darc, Elle Decoration UK, LUXE, and Dwell magazines who are looking for unique handmade lighting for their next project.

Means
Print and Digital Advertising

Created with the team at Niche

Product Foldouts, Brochures, Post Cards & Direct Mailers
Print material showcasing the core collection as well as new additions to the lighting line. Images used to show extensive color line and product schematics for further information when placing in products.

Target Audience
Interior designers and consumers looking for information on Niche Pendant and Chandelier Lighting.

Means
French Fold Posters
Postcards
Direct Mail Marketing

Created with the team at Niche

Edgar Allan Poe Inspired Cognac
Delve into the mystery behind Edgar Allan Poe and the journey to discover how his life came to an end. Drink Evermore cognac, a liquor that, in and of itself, is a part of the great Poe mystery.

Target Audience
Men and Women of drinking age

Means
Packaging
Gift set / Poem Publication
Website
Online Video Advertising

Powervine Energy Company
Powervine Energy was looking for a new way to brand not only electricity - but different means of energy including solar and other environmentally friendly sources.

Target Audience
Young families of well-off means looking for an alternative energy company.

Means
Brand Mood
Logo
Stationery
Temporary Landing Page

Squid Ink Pasta Sauce and Paste
Sold at gourmet markets, Cala Squid Ink Pasta Sauce & Paste brings the flavor of an elegant dining experience to your home.

Target Audience
Foodies

Means
Packaging
In-store Wayfinding
Web & Phone App Presence
Food Truck
Social Media Advertising

The History, Legacy and Lifestyle of the MLB
Covering every base of your favorite team, Play by Play helps you discover where the traditions began, how your team has evolved, and how they will improve in the future. 

Target Audience
Major League Baseball fans

Means
Publication

Stonehenge 
Luxury Apartment Rentals across Manhattan.

Means
Brand Guidelines
Coffee Cart Promotion
Print Advertising
Monthly Event Cards

Created with the team at Silver Creative Group.

HSL Building
A modern, innovative brand is a must-have when it comes to a company that creates custom homes.

Means
Logo Re-Work
Stationary
Website

Created with the team at Silver Creative Group.

Snake Venom Skincare Line
Shed your aging skin with this line of skin care products. The unique ingredient of snake venom helps to slow down the process of aging. 

Target Audience
Baby boomer men that want the “forever young” look

Means
Packaging
Point of Purchase
Advertising