Great Jones Manhattan Manhattan
Great Jones Distillery, Manhattans first Whiskey Distiller since Prohibition wanted to bring back the Manhattan with Manhattans very own Whiskey. Under the Promotion, The Manhattan Manhattan, we created a program to encourage bar patrons to drink Manhattans very own.
Target Audience
Manhattan Bar Patron
Means
Marketing Promotion
Created with the team at GNF Marketing
Tic Tac Shake Up Promotion
Tic Tac was looking for a promotion that could span the Holiday Season, Valentine’s Day, and Easter. By using the sound the package makes when being shook, we created a unique sweepstakes that let customers win a variety of different prizes by shaking the snow globe designed package. The Holiday Season promotion became the most successful shipper program the brand has ever had in key accounts like Walmart.
Target Audience
Moms and Dads looking for small holiday gifts for Christmas stockings, Valentine’s, and Easter Baskets.
Means
Packaging
Displays
Website
Email Marketing
Created with the team at GNF Marketing
WhyHunger Play On TV Special for CBS
This Primetime TV special took place on December 15, 2020, unifying artists of all genres of music for a common fundraising goal. The efforts of this special helped drive donations to a level never before reached for WhyHunger.
Target Audience
CBS Viewers, those that are interested in a wide variety of music and helping out those less fortunate during COVID-19.
Means
Website
Created with the Team at GNF Marketing
SixDegrees Rebrand
Kevin Bacon’s organization, SixDegrees was interested in a re-brand. The organization believes that everyone is connected by six degrees or less, meaning that someone very close to you could be in need from their community. SixDegrees works to connect people to resources, shared stories, and amplify causes to make an impact in their communities.
They focus on four pillars: Youth Empowerment, Sustainable Environments, Justice & Equality and Emergent Issues.
We took this mission and made it visual. By taking a new, bold, SixDegrees logo and slicing it at the bottom on a 6 degree angle, visualizing the fact that 6 degrees is very small, and showing people just how close they really are connected.
Means
Logo
Brand Color/Typography
Brand Guidelines
Merch Design
Created with the team at GNF Marketing
Freixenet Spring Break
Freixenet stepped into the Spring Break space by rolling out their custom branded truck to bring some fun and excitement to the Clearwater Beach area.
For two whole weeks the truck traversed local Florida beaches prompting beachgoers and spring breakers alike to “Spin the Bottle”. When parked, consumers could step on up to the prizewheel and grab hold of the Freixenet bottle replica in order to win various branded material. The brand even joined forces with Alex’s Lemonade Stand Foundation so that each spin of the wheel was associated with a specific monetary donation that went directly to the nonprofit to help aid in the fight against childhood cancer.
A local sand sculptor was brought on board to create a visual masterpiece while passerby’s watched live. Starting as early as 5am, the team built, carved, and sculpted a massive Freixenet bottle out of beach sand, adorning it with waves and a beach ball made completely out of sand as well. Signs with QR codes were embedded in the sculpture which, when scanned, opened a custom Instagram filter allowing consumers to capture and share the interactive experience and even digitally “write” on the sand bottle. Using the analytics from the filter, we were able to determine how many people used it, donating $5 to Alex’s Lemonade Stand per use.
This unique Instagram filter tied into Freixenet’s ongoing “Message on a Bottle” program which focuses on personalizing the cava with custom calligraphy, making it the perfect gift for any occasion. For the duration of the spring break tour, consumers could follow along to find select liquor stores in the St. Pete and Tampa area who were offering this complimentary service so that they could get their own Freixenet bottle customized with purchase.
Means
Truck Design
Merch Design
Instagram Filter
Created with the team at GNF Marketing
HSL Building
A modern, innovative brand is a must-have when it comes to a company that creates custom homes.
Means
Logo Re-Work
Stationary
Website
Created with the team at Silver Creative Group.
Mike and Ike Nerd Street Gamers
Mike and Ike partnered with Nerd Street Gamers for the 2020 National Championship Series. They were creating rest areas for the gamers of the competition and wanted to outfit the area with all things Mike and Ike.
Target Audience
Online Gamers at the National Championship Series
Means
Promotional Logo
Signage
Photo Backdrops
Mike and Ike Merch Vending Machine
Created with the team at GNF Marketing
Product Catalog for Handmade Lighting Line
The Niche catalog showcases the core pendant and chandelier collections through situational imagery and product specs while showcasing the range of the unique, hand-blown glass line.
Target Audience
Interior designers looking for information on Niche Pendant and Chandelier Lighting.
Means
Print Catalog
Read More on the Smartpress Blog
Created with the team at Niche
Print & Digital Advertisements
These Niche ads strike the reader when flipping through a magazine to showcase the extensive color line they offer within their handmade glass lighting line.
Target Audience
Interior designers and consumers who read Darc, Elle Decoration UK, LUXE, and Dwell magazines who are looking for unique handmade lighting for their next project.
Means
Print and Digital Advertising
Created with the team at Niche
The History, Legacy and Lifestyle of the MLB
Covering every base of your favorite team, Play by Play helps you discover where the traditions began, how your team has evolved, and how they will improve in the future.
Target Audience
Major League Baseball fans
Means
Publication
Product Foldouts, Brochures, Post Cards & Direct Mailers
Print material showcasing the core collection as well as new additions to the lighting line. Images used to show extensive color line and product schematics for further information when placing in products.
Target Audience
Interior designers and consumers looking for information on Niche Pendant and Chandelier Lighting.
Means
French Fold Posters
Postcards
Direct Mail Marketing
Created with the team at Niche
